Why a bricks and mortar business desperately requires digital marketing? In today’s highly competitive retail market, a bricks-and-mortar store isn’t enough to succeed. The best brands are ones that sync their online and offline channels and create a complete brand voice. One of the best ways to do this is to follow the mantra of marketing expert Mark Schaefer, who says that the company with the most human touch wins.
As a result, brick-and-mortar retailers are missing out on one of their most powerful competitive weapons. While e-commerce retailers have been gaining on brick-and-mortar retailers, they haven’t been able to replicate the unique ability of brick-and-mortar stores to engage shoppers through their five senses. When a shopper has a complete experience, he or she is likely to buy more.
Fortunately, this trend has only increased in the last few years, and it’s clear that a brick-and-mortar company needs a digital marketing strategy to survive in the long-term. With so many internet-savvy consumers now turning to ecommerce sites, brick-and-mortar businesses are finding it difficult to compete. Using the right digital marketing strategy will make your business more appealing to your target audience and increase its revenue.
Even if you don’t have a website, you still need a company website and social media profiles. Customers trust businesses with websites more than those without them. Additionally, a good website will draw more customers and increase reviews. A poorly maintained website will repel customers. So it’s imperative to take the time to create a website and engage in digital marketing. It’s never too late to start.