The days of traditional retail are numbered – unless your company is a giant like Wal-Mart – when bricks-and-mortar sales are the main driver of success. The best brands sync their online and offline marketing channels, establishing a complete brand voice. According to marketing expert Mark Schaefer, the most human company wins. By understanding your customers and creating a customer experience that includes the right mix of content, social media, and SEO, your brick-and-mortar business can grow beyond its current boundaries.
Why a bricks-and-mortar business desperately needs digital marketing? The internet has become more important to consumers than ever before. Many consumers browse brick-and-mortar store websites before making a purchase. Using digital marketing to attract these consumers will increase your sales and help you build brand loyalty. Here are some tips to get started:
1. Increase your visibility in search results
2. Personalize your offline experience through data-driven personalization
The health crisis brought retail to the forefront of consumer attention. While this isn’t a perfect situation for brick-and-mortar businesses, it makes sense to take steps to become more visible online. With the right tools, brick-and-mortar businesses can thrive and prosper. Moreover, retailers can accelerate the development of new technologies and partnerships to fill the gaps. If they do, they can quickly increase their market share in their locality.
With location-based marketing, brick-and-mortar businesses can create a website, offer special deals to their clients, and build a list. By engaging online customers, brick-and-mortar businesses can create an email list, start a customer database, and educate consumers about their products and services before they even visit their stores. It’s important to note, however, that digital marketing cannot replace traditional methods.
As the COVID-19 pandemic ravaged businesses around the world, many people and businesses have faced difficult times. Unemployment in Australia rose from 5.2% to 7.5%, and traditional brick-and-mortar businesses have struggled to survive. However, many businesses have found ways to adapt to these new challenges. Social media, search engine marketing, and ecommerce are strong selling channels for brick-and-mortar businesses.