Why a Bricks and Mortar Business Desperately Needs Digital Marketing
If you’re running a brick-and-mortar business, you may be wondering why you need digital marketing. Most people use the internet for more than just online shopping. Many consumers visit a brick-and-mortar store’s website before actually going in to the store. By using digital marketing to drive foot traffic and engage with customers, you’ll improve your sales and customer loyalty.
Regardless of the type of brick-and-mortar business, establishing a strong online presence is crucial for its growth and survival. It’s a good idea to set up a landing page or offer on your website, as this will help potential customers discover your business even when you’re not open. You can also use tools like Google Analytics to gauge popularity and determine which pages and products generate the most traffic. Digital marketing also enables you to develop other avenues for marketing, such as sending out emails, launching promotions, and using coupons.
The majority of millennial shoppers conduct their research online before visiting a brick-and-mortar store. In addition to research, many customers also check prices online before stepping foot in a brick-and-mortar store. That means your website should be the top priority for a brick-and-mortar business. After all, 72% of millennial shoppers use the internet to make buying decisions, and your website is your digital front door. It can give a positive or negative impression about your business and your products.
Retail is undergoing a revolution. Stores will become the new face of brands, with interactive displays and smart internet-connected devices. Pop-up stores and temporary market places will take retail to consumers. This is the new retail. It’s a clicks-and-mortar world, and brick-and-mortar retailers are not immune to this. However, they need to stay ahead of the curve in order to survive.