Why a Bricks and Mortar Business Desperately Needs Digital Marketing
A bricks and mortar business needs digital marketing for several reasons. For one, online shoppers are more likely to use mobile devices to make purchase decisions. For another, bricks and mortar businesses offer a unique experience for consumers, like a gallery or museum. A bricks-and-mortar store may also be an events space, such as a pop-up shop. And, of course, it may have beauty and nail salons with touchscreen devices that customize beauty boxes. In such a way, brick-and-mortar businesses can get valuable insights into the ways that customers interact with them.
A brick-and-mortar business can also use a digital presence to increase awareness of its store, even when it is not open. Tools like Google Analytics can help measure popularity and identify which pages or products are popular. These tools can also help businesses decide where to invest their resources for future marketing efforts. Coupons can also be offered to expand customer base. If a brick-and-mortar business adopts digital marketing, it will be better able to allocate its resources to reach more customers.
Moreover, having a website will increase customer trust in a brick-and-mortar business. A website that has a good design will help attract more customers and generate more reviews. And a poorly maintained business will only drive away potential customers. Thus, it’s imperative that a bricks-and-mortar business invests in digital marketing. It will boost their business’s visibility and make it more profitable.
While digital marketing and offline marketing are mutually beneficial, they do not necessarily complement each other. Both can be used to promote one another. Retailers are also seeing a growing demand for personalized experiences and omnichannel strategies. In-store teams can use digital marketing to inform customers and humanize them. Retailers are becoming smarter about omnichannel strategy. So how do retailers benefit? Here are a few reasons why a bricks-and-mortar business desperately needs digital marketing.
Despite the fact that consumers prefer online shopping over bricks-and-mortar shops, a brick-and-mortar presence helps retailers compete with giants like Amazon. By connecting consumers with the right businesses, location marketing is the most effective digital marketing strategy for bricks-and-mortar businesses. It’s a customer’s journey mapped out in a digital world. However, retailers must be careful about their data collection. Some have even experimented with sending notifications to their smartphones if they approach their brick-and-mortar stores.