While digital marketing is a necessity for bricks-and-mortar companies, they must remain competitive in the digital world. In this day and age, two-thirds of shoppers use mobile devices to shop around online. For bricks-and-mortar retailers, this means that they must take their website seriously. Great websites will provide valuable information about what items are in stock and how customers can return them for a refund.
The COVID-19 pandemic adversely impacted businesses and people worldwide. In Australia alone, unemployment increased from 5.2% to 7.5%. Many traditional brick-and-mortar businesses have been left with zero revenue, unable to keep up with costs and manage operations. In the face of these challenges, many have found innovative ways to survive and remain in business. Social media marketing, ecommerce, and search engine marketing have become strong selling channels.
While a physical store should be strategically located on a busy street, a digital business should focus its efforts on websites where their target audience hangs out. By knowing where their buyers are, businesses can expand accordingly. Content marketing and SEO-driven blog posts are two strategies that will help attract attention to a website. These techniques, however, take time and effort. Social media marketing is another slow method of attracting traffic.