Why a bricks and mortar business desperately requires digital marketing? As ecommerce and online marketing grow in popularity, brick-and-mortar retailers need more digital marketing tools to stay competitive. In fact, the number of store closures has increased this year alone to 7,567, with the final tally expected to reach more than 12,000 by the end of 2018.
A brick-and-mortar business can leverage digital marketing to increase the amount of new customers they can attract. Most consumers begin by browsing a brick-and-mortar store’s website before buying. By attracting more new customers, a brick-and-mortar business can boost sales and build customer loyalty. Regardless of the size of the business, the use of digital marketing will increase its visibility and help keep customers loyal.
While the majority of people still prefer physical stores, most consumers use their mobile devices to research companies before making a purchase. Therefore, it’s important for brick-and-mortar retailers to make sure their site is accessible and helpful to their customers. It’s no longer enough to sell products online – customers are increasingly turning to their phones and tablets to find what they’re looking for. This makes it difficult to differentiate yourself from the competition.
If your brick-and-mortar business is struggling, it’s time to consider digital marketing. The internet is a powerful selling channel for brick-and-mortar businesses. A well-designed website will drive traffic to your brick-and-mortar establishment, while email marketing can help you build relationships with your customers. Moreover, email marketing helps you stay in touch with your audience and build loyalty.