Why a Bricks and Mortar Business Desperately Needs a Digital Marketing Strategy
While it may not seem like it, a bricks and mortar business desperately needs a digital marketing strategy. Today, consumers are increasingly using the Internet for more than just online shopping. They will often visit a bricks and mortar store’s website before shopping there. Increasing your digital marketing efforts will increase your business’ sales and customer loyalty. Here’s why. 1. Digital marketing will bring new business to your store.
Mobile devices are disrupting retail. The proliferation of smartphones puts the internet in our pockets, and they are also a great way to make purchases. Because mobile users are always on the go, brick-and-mortar businesses need to be accessible and easy to use. If your brick-and-mortar location doesn’t have a mobile presence, consider launching a mobile app. This can increase customer loyalty and keep you ahead of your competition.
E-commerce is a goldmine for brick-and-mortar retailers. But brick-and-mortar businesses must embrace it as an opportunity. Three-quarters of consumers want to purchase something online and then pick it up in a brick-and-mortar store. These shoppers need flexibility. Whether it’s ordering online or picking it up in store, they’re still looking for a great shopping experience.
While brick-and-mortar stores have a long history, the marketing landscape is changing. In fact, more consumers are using digital channels to engage with brands than ever before. To stay competitive, brick-and-mortar businesses must remain open to both in-store and online. Today’s consumers want convenience. It’s no wonder brick-and-mortar businesses are scrambling for ways to reach consumers wherever they are.
Despite the challenges of incorporating digital into brick-and-mortar operations, brick-and-mortar retailers can benefit from digital marketing strategies. While consumers still prefer brick-and-mortar stores to online shops, they’ll only consider buying online if they’ve experienced a positive experience in their physical stores. Thus, brick-and-mortar businesses should integrate digital marketing into their existing operations to create a more cohesive brand and retain more customers.
The retail sector will undergo a transformation. Stores will be the new face of brands and will feature smart, interactive displays and internet-connected devices. Retail will move from a brick-and-mortar to a clicks-and-mortar experience. With the advancement of technology and internet-connected devices, brick-and-mortar retailers will be able to take their presence offline.
The benefits of digital marketing for a bricks-and-mortar business are numerous. In addition to attracting new customers, it also drives foot traffic to your store. For instance, clothing brands might promote an in-store sale, and a marketing campaign through content and social media can encourage customers to make purchases. The more creative your store is, the more likely they’ll be to make a purchase.
While digital is a vital part of the marketing mix for small brick-and-mortar retailers, they need to get smart about omnichannel marketing. For a brick-and-mortar business to keep up, the importance of digital marketing can’t be stressed enough. The advent of digital marketing has changed how people shop and what they expect from a retail experience. With the advent of digital technology, consumers don’t want to choose between the two.
Digital advertising is a fast-growing industry, but one of the biggest challenges remains: getting consumers to complete their purchases on mobile. While 80% of smartphone users research products on their mobile devices, only 40% of consumers complete purchases on mobile. In the United States alone, mobile advertising will account for 72% of digital ad spending in 2019.
One example of this strategy is the concept of pop-ins. While it may not be as cost-effective as other venues, a pop-in allows you to place a store in a larger store. A pop-in in a mall is an excellent way to put your business in front of a wider audience. It’s easy to run a pop-in at a large department store, such as Nordstrom. Pop-ins can also be a great way to introduce new products to consumers. Pop-ins can also be used in hotel spaces.