When Should You Send SMS Marketing Messages?
In SMS marketing, time is money. Customers don’t want to be bothered by marketing messages in the middle of the night. Also, pay attention to how and when your messages are sent. If you send messages at random hours, consumers might feel intrusive. Also, if you include an easy opt-out option, consumers are more likely to sign up for your messages. So, when should you send SMS marketing messages? Keep reading to find out!
Creating a sign-up unit that matches the brand’s identity is essential. Brands can make SMS sign-up units look and feel just like the rest of the website, and you can customize them to appear when and where your subscribers are. Don’t forget to include a CTA and a personalized message to encourage consumers to opt-in. For an even higher conversion rate, consider offering discounts. Also, consider using a dedicated landing page to educate your consumers on your brand.
A well-rounded SMS marketing strategy should include a variety of techniques for growing your list, including using social media to promote your SMS service and inviting email subscribers to subscribe. This strategy should also include a range of other techniques, such as automating your SMS campaigns, creating triggered transactional messages, post-purchase flows, and testing new sign-up units. Besides, SMS marketing tools should integrate with your CX platform and provide analytics reports that will help refine your strategy.
The best way to make SMS a part of your marketing strategy is to include it as an option for your customers. It helps them understand what you’re selling and how to improve it. Providing useful information, such as coupons or delivery updates, is another effective method. Many consumers prefer receiving messages that provide useful information. Macrobox Meals, for example, sends delivery notifications via text. SMS can also be used to provide useful information, such as information on new products or services.
If you’re planning to use SMS marketing, be sure to opt in for privacy. It’s illegal to text people without their permission. So, use web SMS software to save consumer contact details. This is the easiest way to collect the phone numbers of customers who’ve bought from your business. Then, set expectations and create a killer SMS campaign. With the right offer, customers will happily supply their phone numbers. And it doesn’t have to be complicated to attract customers.
SMS is an excellent tool for businesses to get more information about customers. Consumers check their phones an average of 52 times a day, which makes it the perfect time to send them marketing messages. For example, a pizza restaurant can use SMS to market their product or service. If customers are texting “PIZZA” to a shortcode, they’re likely to store that information in a database created by SMS marketing software. SMS marketing software then makes it easy for a business to send promotional messages to these customers.
The benefits of SMS marketing are numerous. The most obvious one is that it can help you build a deeper relationship with customers. Compared to email, 90% of all SMS messages are read within three minutes. This makes SMS marketing a perfect medium for delivering important information to customers, especially in emerging markets. In addition to its many benefits, SMS marketing has a low cost and high level of customization. It is also easy to set up, and it only requires the right execution.