While it’s easy to use a scheduling tool for social media, you’re not sure how to set up your schedule. There are several important factors to consider. Creating a schedule ahead of time ensures that you have time to take on other tasks as they arise. It also allows you to include national holidays and important dates into your posting schedule. Another key consideration is the tone of voice you want to project for your brand’s social media profile.
One of the most challenging logistics for social media campaigns is asset management. Social media users use branded assets on a daily basis, but these assets are often underutilized or just forgotten about. You might end up spending time planning content only to rotate the same 4-5 assets every few days or weeks. By using a social media content calendar, you can easily monitor the content schedule and make it easier for your staff to create quality content for your business’s pages.
Buffer is another tool you might consider. This tool has an easy-to-use interface, but does not offer a ton of advanced features. For instance, Buffer doesn’t let you schedule Stories. If you want to manage multiple accounts at the same time, you’ll need to pay $65 per month for access to advanced features. Alternatively, you might prefer Agorapulse, which has almost every social media scheduling feature you could possibly need.
Social media content scheduling tools should be used by a digital marketing agency. By using a content scheduling tool, you can assign different types of content to each day of the week. For instance, you could assign content marketing related posts to Monday, Facebook ads related posts to Tuesday, email marketing posts on Wednesday, and SEO-related posts on Thursday. You can also set up categories and queues for different social media channels. Once you’ve set up the right social media content scheduling tool, you can schedule it.
There are several free and paid social media scheduling applications available. Try a trial to see which one works best for you. Then purchase a plan if you need more features. Most social media scheduling tools have free versions that allow you to try them out. A paid plan will typically cost $125 per month. A free trial will last a month. However, you should always look for free versions before buying one. There is also software that will let you schedule your posts in advance.
You should also look into using a social media content scheduling tool that includes features like bulk uploading. Many of these tools also include watermarks and recommended content for your audience. In addition, some tools allow you to create draft posts and schedule them in advance. They can also help you manage approvals and minimize risks. The best tools are designed to help you create a social media campaign without breaking your budget. If you’re planning to use a social media content scheduling tool, look for a service that integrates with the social network you’re using.