As a chiropractor, SMS nurturing will attract new patients to your practice and increase your revenue. Many people now look for healthcare services online before making an appointment. In fact, 57% of new chiropractic patients come from referrals from websites or social media. So why not use SMS to cultivate your patient list? Follow these tips to increase patient retention and revenue with SMS messages. Here are some of the benefits of SMS for chiropractors:
First, patients should give you their consent to send texts to them. You can get their consent by filling out new patient forms on your first visit. When they give their consent, make sure they know how much you charge for sending them messages. This will help your patients view you as a professional and trustworthy source. By using SMS, you can reach thousands of new patients every week and increase your show rate by up to 94%.
Another way to attract new patients is through video content. You can post short videos about posture, exercise tips, and more. These videos can be automated to provide high quality content. You can target your videos to your community or your fellow chiropractors. You can even make them interactive by including your patients or other chiropractors in your community. Your videos will help increase patient engagement and boost your revenue.
Another way to collect debt is to send a collection letter. This letter will often be cheaper than calling the patient and sending a legal suit. Many patients will pay the bill after receiving a written demand. Rather than spending time on a lawsuit and collecting debts, chiropractors can save money by assigning collection letters first. This is an effective way to collect fees. It saves both the chiropractor and the patient.
If you want to increase patient engagement, invest in technology for your practice. In fact, 58 percent of patients said that technology improves their overall experience in health care. But you should not feel discouraged because there are a lot of options for chiropractors to implement this technology. You can purchase a stand-alone patient education system that combines education and engagement. Some examples are 3D Practice, Speedy Assessment, ChiroCloser, and ChiroCloser.
One of the best ways to retain patients is to communicate with your patients on a regular basis. Many patients don’t ask their doctors about the reasoning behind care recommendations, and this “don’t ask, don’t tell” dynamic makes your patient retention rates plummet. You must communicate your findings to patients as often as possible. If you can find the right technology to help them understand the importance of continuous care, they are more likely to stick around for the long term.
Despite the benefits of SMS marketing for chiropractic practices, there are some limitations to the method. For one thing, it’s difficult to capture contact information of potential patients. Another major challenge is the difficulty in finding a solution to their primary pain. This is why 95-98% of potential patients opt to trade contact information for content (a lead magnet).