SMS Marketing – What You Should Know
A simple SMS campaign can be both transactional and promotional. SMS marketing campaigns can be segmented by key customer groups based on traits and characteristics to send personalized messages. Using dynamic content or merge fields, brands can personalize the messages to each individual. These marketing campaigns can also use A/B testing to measure success. Read Airship’s blog for more tips on SMS marketing. Once you’ve decided to try SMS marketing, here are some things you should know.
Always remember to use appropriate timing. Timing is crucial. Sending an SMS message at odd hours will make a consumer feel like a spammer. Keep the message short and to the point. SMS marketing is a good way to personalize your content and make it more engaging for consumers. Moreover, SMS templates can be personalized to include individual names. This will also add a human element to your business. Make sure to follow best practices and send messages that will attract your audience.
SMS is an effective channel for building brand loyalty and engagement. With its low cost per message, SMS is a great tool for companies looking to enhance their customer experience and increase brand awareness. Moreover, SMS messaging is a great channel for time-sensitive marketing materials, such as promotions and alerts. 90% of SMS messages are opened and read within three minutes. SMS messages can also be combined with email, push notifications, in-app messaging, frictionless login, welcome series, and email.
The benefits of SMS marketing are numerous. It helps businesses reach a wider audience, increase sales, and reward existing customers. Moreover, SMS platforms are an excellent source for customer service. Customers can receive updates on the status of orders, delivery updates, and new products and services. As long as SMS marketing is done in compliance with U.S. federal laws, it can be used safely. However, marketers should follow certain guidelines to avoid spamming customers.
Users can engage with brands through automated text messages and links on a website. Using keywords can also trigger messages sent to specific customers based on their location or time of day. Such prompts can prompt simple decisions that could lead to new customer acquisition and loyalty around limited events. If the message is sent within a limited time frame, it will be viewed as a timely and relevant promotion. SMS messages are more effective than ever before when aimed at a targeted audience.
Text messaging can also be a cost-effective way to promote a product or service. One example is the American chain of retail stores, Macy’s, which uses SMS marketing to market its products. This SMS campaign includes an offer for a heart-shaped pizza, a promotional message, a link to a website, and even a promo code for customers to use at checkout. Similarly, the American variety store Dollar General uses SMS marketing to send messages to their subscribers. The company makes use of eye-catching copy and a variety of special offers.
SMS marketing software helps businesses automate marketing messages. Its software allows marketers to schedule messages and respond to automated customer inquiries. It is a big step for businesses and marketing campaigns. Make sure you choose a software company that offers scalable plans. Avoid using services that only cater to large businesses. It is important to have a clear strategy before implementing SMS marketing campaigns. The wrong approach can limit your company’s response rates. However, SMS marketing allows businesses to connect with their customers in a more personal way.