Among the many ways to increase your customers’ engagement, SMS marketing can help you do this. Managing business texts through your personal smartphone can be inefficient and lead to disorganization. Rather than relying on automated software to manage your SMS marketing campaigns, you can automate them using SMS gateways. SMS gateways can be customized to suit your business needs and budget. Here are some tips on SMS marketing that will help you get the most out of it.
Use automated SMS messages to target customers who have abandoned carts. This will help you catch their attention and nurture a relationship with them. You can also retarget people who click on your links and gain higher conversion rates. SMS can also increase your page views and revenue by allowing you to segment your audience based on interests and past behavior. For example, Darling magazine, a print magazine that celebrates women empowerment, uses SMS marketing to reinforce its mission and brand identity. This month, the publication sent a hopeful message to its subscribers to celebrate COVID-19, the full year of female empowerment. The SMS messages included a free phone background to celebrate the anniversary of COVID-19. Aside from boosting store traffic, subscribers also shared the SMS information with their friends.
SMS signup units should be as easy as possible to encourage consumer participation. SMS signup units should be mobile-responsive so that they display at the right time and place on every device. If possible, offer incentives for signing up. Discounts and freebies don’t always work, so consider other forms of incentive. SMS signup units should also be optimized for all devices so that they are seen by 100% of your site traffic. To ensure your SMS signups reach the right audience, use a full-screen pop-up if possible. In addition, dedicate a dedicated landing page for your SMS marketing campaigns.
SMS marketing is a good fit for all types of businesses. It’s perfect for both large corporations and small local businesses. Because it only takes 3-6 seconds to deliver a message, it’s incredibly effective at reaching a wide audience. Furthermore, no one likes to be bombarded with texts, so try to refrain from sending too many texts at once. These texts won’t go to your spam folder. They will reach the customer as soon as their phone is back online.
While SMS is an excellent direct line of communication with your customers, make sure that you always get their consent before sending them marketing messages. In addition to obtaining permission to receive messages, SMS marketing also requires that your contacts opt in to receive marketing messages. This allows you to tailor messages to suit each individual subscriber’s preferences. To improve your campaign’s response rates, use a platform that can automate the entire process. Many providers are willing to work with small brands and can help you get started.
Aside from being effective, SMS marketing is also highly lawful. The 2003 SPAM Act requires that all marketing messages clearly identify the sender. Your SMS marketing message must clearly display the name of your business, a link to an online shop, and an option for unsubscribe. It’s also essential that your marketing messages include an easy-to-unsubscribe option and a reply keyword or short URL. SMSGlobal can help you comply with these laws.