SMS is an effective marketing tool for chiropractors. It can attract new patients by enhancing the patient experience. It can also be used to ask patients to leave reviews or share a link to a review platform. This builds trust and a positive relationship with patients. It is also a great way to boost your reputation. Below are a few SMS marketing tips for chiropractors.
SMS messaging is an easy way to stay in touch with patients. You can send appointment reminders and confirm appointments through texts. If a patient cancels an appointment, you can easily follow up by sending a text message requesting a reschedule. It will also make it easier to get the message to your patients if they have questions or need to reschedule. It is also popular with younger patients.
SMS also helps build relationships with patients. You can use it to send out surveys to invite existing patients to share their experience with your practice. You can also send messages reminding prospective patients to leave reviews on review platforms. In this way, you can keep in touch with patients and grow your patient list. And if you’re using SMS to nurture your patient list, you can use automation to make your marketing process easier and more effective.
Another way to boost your patient list is by promoting your products and services. Text messaging is an excellent way to increase customer satisfaction while lowering no-show rates. With a diversified product and service line, you can cross-sell to existing clients and attract new ones. Almost 50% of chiropractors offer their patients some type of product or service after their first visit. Many chiropractors are also considering expanding their product line with products like topical analgesics and orthotics. These products are convenient and easy to use, with quick results.
Facebook Ads are an excellent way to promote your new patient specials, blog articles, and videos. Many chiropractors have tried these methods and gave up on them after a couple of weeks. Their failure was largely due to their lack of understanding and execution. Facebook Ads are a great tool for chiropractors, but the wrong way to use it is not a good idea.
Chiropractic collections are an important part of business for chiropractors. As patient payments increase, chiropractors should have a plan in place for past due accounts. If a patient hasn’t paid within 60 days, they may face collection efforts. A poorly trained employee could make a mistake in bill collection and result in a legal non-payment. Besides, this can leave the chiropractor without any recourse.
If patients are unable to keep an appointment, SMS messaging is an excellent option for scheduling reminders. A follow-up text sent to a patient can thank them for their visit and continue the conversation. The message can include a link to a survey that asks them to rate the experience. It can also include a link to book their next appointment. This way, the patient is more likely to keep in touch with you and schedule another visit.