If you’re a business owner, SMS marketing is a great way to reach your customers. The open rate for text messages is a high ninety-eight percent, and customers typically read them within three minutes. In addition, text messages are easy to send, and your customers will appreciate them! You can collect your customer’s contact information through a loyalty program or loyalty texting software. But before you start SMS marketing, here are some important things you should know.
You need to set expectations. Many people prefer receiving promotional texts, but not unwanted ones. A good SMS marketing strategy keeps your customers interested and builds trust. Make sure your messages are relevant, and limit them to once or twice a week. If your unsubscribe rate is high, consider sending out fewer texts every day. You don’t want customers receiving messages in the middle of the night. Also, don’t overdo it. Give your consumers a clear idea of what you’re trying to achieve with SMS marketing.
When using SMS for marketing purposes, you should always remember to obtain your customers’ consent before sending text messages. Unlike emails, you should not bombard your customers with sales pitches. Instead, you should use a conversational tone and avoid being too aggressive. In addition, a marketing strategy should be based on the data you gather about your subscribers. Remember that you cannot ignore the message sent by SMS, so be careful not to bombard them with too many of them. Depending on the type of product you’re selling, SMS messages can make or break a sale, so make sure you don’t forget this.
The first line of an SMS marketing campaign should have an attention-grabbing phrase. Something like, “SPECIAL OFFER!” is guaranteed to attract your customer’s attention. This way, they’ll be inclined to read it and take action. But beware of SMS marketing mistakes. By using opt-in forms, you’ll be able to create a killer SMS campaign without violating the law. You can offer customers a way to opt-in at checkout or make it compulsory for them to confirm their consent.
There are countless SMS uses for marketing. Here are some common ones. Promotions and coupons are great ways to drive more traffic to a store or website. Make sure to advertise these promotions as widely as possible. SMS marketing also gives you control over when customers read your promotions. In addition, SMS marketing allows you to measure the success of your campaigns easily. If you’re trying to boost your sales and generate more customer attention, SMS is the way to go.
TCPA regulations protect your customers. The TCPA has editions from 2013 and 2016 that have made changes to help businesses protect their customers. They have changed the terms that marketers can use to reach their customers through text messages. No longer can you send a text message without the customer’s explicit consent. The TCPA also requires that you provide a way for customers to opt out of SMS messages. Otherwise, you could get complaints about spam.