One of the most effective marketing tools available today is SMS texting. It has high open rates and can be the next big thing. Consider Ulta Beauty, an American chain of beauty stores selling over 25,000 products from 500 brands. Customers can get text notifications about news, sales, promotions, and discounts. Its SMS marketing software can help you get started with SMS marketing and create an effective strategy that suits your brand’s personality and industry. Below are some tips to help you improve your SMS marketing efforts.
First, make sure to keep your SMS messages short. SMS messages can only be 160 characters long, so it’s essential to include the CTA and marketing message. For mobile coupons, include the coupon’s opener, details, and instructions on how to access the coupon. Finally, don’t overdo it! Consumers may not want to receive so many messages every day, so businesses shouldn’t bombard them. They can opt out at any time.
Aside from providing a direct path to users, SMS messages can also provide great customer service. For instance, if a customer wants to subscribe to a newsletter or receive updates on their orders, they can text the keyword to a shortcode. Then, the shortcode will respond to the message with an opt-in question. There are many other benefits to SMS marketing, including the ability to reach more people than ever before. SMS messaging is also legal in the U.S., so brands can use it in tandem with other marketing channels. For example, push notifications, email, in-app messaging, and frictionless login through SMS authentication can be used together with SMS messages to engage customers. SMS messages can also be used as a gateway to a welcome series or other promotional series.
With the right SMS marketing software, you can acquire more customers, retain them longer, and boost your revenue. SMS marketing software should allow you to build a customer database, merge tags for personalization, and integrate with other marketing software. If you’re unsure about which one to choose, you can read our comparison of top SMS marketing software. It can help you reach thousands of customers at a time! So, if you’re interested in SMS marketing, make sure to check out these tips:
If you’re not ready to hire an SMS marketing software provider yet, there are several things to consider first. First, consider the type of business you run. SMS marketing software should provide enough features for small and large-sized businesses to get started. However, make sure to choose SMS marketing software that’s flexible and scalable. Remember that texting is a personal form of communication and you’ll need to decide if you need a large or small SMS marketing plan.
If you’re looking for a good example of SMS marketing, try checking out Macy’s text message campaign. This campaign involves texting a promo code to customers and includes a heart-shaped pizza. Another example is Dollar General. This chain of convenience stores has 15,000 locations nationwide. They use SMS marketing to offer special deals and to promote their takeaway services. These are just a few examples of companies using SMS marketing to increase their customer base.