One of the most effective ways to increase your brand’s presence is SMS marketing. This type of direct marketing has the advantage of being scalable, automated, and measurable. You can customize SMS messages based on subscriber information, content, and opt-out reporting. And if you’re unsure which approach to take, SMS marketing reports can help you fine-tune your strategy. The following are some tips for implementing an effective SMS marketing campaign:
Make the signup process easy for your customer. Use flash sales and special offers to make your SMS marketing campaign stand out from the crowd. If you’re promoting a product or service, include a coupon that details how to redeem it. Don’t forget to include instructions and a specific expiration date to create urgency. Additionally, make sure to include an opt-out option. And remember to test and optimize your SMS campaign’s timing.
SMS messages are 160 characters long. Keep in mind that people text differently than they type. Emojis, gifs, and abbreviations are common. SMS marketing software should embrace the brevity of the medium while staying true to your brand’s voice. Choose a messaging platform that’s familiar with your audience and knows its preferences. Send highly relevant texts and keep your tone consistent. For example, a brand with a high level of technical expertise should avoid using emojis in their SMS campaigns.
When implementing SMS marketing, keep in mind that users can easily opt out of receiving messages. This makes it essential for brands to provide a value proposition. Also, keep in mind that users can opt-out of receiving SMS messages, so you should make sure you coordinate your messaging with other channels. For example, onboarding your subscribers with transactional emails with CTAs that allow them to opt in to promotional messages, frictionless login through SMS, and a welcome series of promotions are all important.
In addition to sending timely messages, SMS marketing also has several advantages. First, it allows you to connect directly with your customers. Since SMS messages have a high open rate, SMS marketing helps you develop strong relationships with your customers. Secondly, SMS messages allow you to customize your messages based on customer needs. Third, it is easy to customize messages with the help of SMS software. In addition, SMS messages are personalized to be highly engaging. Lastly, SMS marketing is a cost-effective way to boost your brand’s visibility and increase profits.
To ensure that your messages do not violate the law, it’s important to include a way to opt-out. For example, Domino’s instructs its customers to text “STOP” to opt out of SMS marketing. It also contains the standard disclaimer about text messaging rates. Using a web SMS software can help you comply with these laws. Aside from opt-out options, SMS marketing also helps you keep your list full of people who are interested in your products or services.
Timing is essential. People open their SMS messages almost instantly, but they also delete the messages that are too late or too early. When sending promotional messages, remember to include important terms and information like timeframes and expiry dates. For example, a weekend flash sale, sending a message too early or late may result in the customer ignoring the message or making other plans for the weekend. Ideally, send marketing messages on Thursdays or Fridays, so your customers have enough time to plan their weekend.