A key benefit of SMS marketing is that it can be easily scaled, and it can be automated. Assuming the SMS message is sent on a regular basis, it is easy to track, measure, and optimize the campaign. An SMS marketing report should include subscriber growth, message engagement, opt-out reporting, revenue attribution, and integration with analytics platforms. Here are some tips for maximizing your SMS marketing strategy. Once you have an accurate picture of your results, you can start creating your SMS marketing strategy.
Timing is critical when it comes to SMS marketing. Depending on the time of day, sending text messages too early in the morning or late at night could turn people off from your message. Make sure to follow the time zone rules and only send marketing messages during those times. Fortunately, most marketing automation systems have features that can help you time your campaign to deliver your message when most customers are likely to open your text. You can also time your SMS marketing campaign using recipient history, time zone, and past behavior information.
Using sub-keywords for your SMS marketing campaign will enable your customers to interact with you and opt out of your campaigns. This technology is also useful for creative SMS marketing purposes, such as sending coupons or engaging customers in games. For example, Pizza Hut’s recent marketing campaign uses abbreviations, which look unprofessional and confusing. To avoid this problem, create a list of keywords that describe your products and services, and include these keywords in your campaigns.
One of the most important rules of SMS marketing is to give your customers a reason to open your message. Customers want to feel special and appreciate the effort you put into personalizing the experience. By personalizing your messages with names and other details, you can encourage more loyalty from your customers. Similarly, customers are more likely to respond to messages that sound more human. So, be careful when developing an SMS marketing campaign. Make sure to choose a marketing platform that allows you to import phone numbers in bulk.
Using SMS for marketing can help media companies increase paid subscriptions and page views. In a recent survey, 88% of US consumers said that they frequently ignore business communications. If you want to get a response from your subscribers, use SMS API platforms to send personalized messages based on their interests and history. SMS is an effective way to reach a wide audience. And since a majority of customers own smartphones, SMS is an ideal way to reach them without compromising on the quality of your content.
One of the biggest advantages of SMS marketing is that it can increase your ROI. Because it has a high open rate, it can be a lucrative tool for businesses that want to build a relationship with their customers. And SMS texting is easy to track. There are 16 million SMS messages sent every minute. If you want to create a lasting impact on your ROI, SMS marketing may be the best solution. However, SMS is not for everyone.