SMS Marketing Mistakes to Avoid

When generating ROI for your business, SMS marketing is an effective tool to increase your revenue. It is easy to set up and execute, so you can include this marketing strategy in your marketing budget. The key to capturing attention is personalization, whether it is in the opening line of your message or your discount coupon code. Here are some mistakes to avoid:

Timing is everything. If you send out an SMS during the middle of the night, your customers will not open it. Similarly, if you send an SMS to remind them of a scheduled appointment, they may forget about your sale by the next morning. Timing is vital to maximize engagement. If you send the SMS at midnight, a customer may not notice it until the next morning. If you send it during the day, they’ll be more likely to open it.

First, make sure your consumers have consented to receive the messages. You can opt them in by texting them a keyword or your brand’s short code, which is usually 5 or 6 digits. Once they’ve consented, you can send them additional text messages over time. Make sure that the message is short and contains an unsubscribe option. Lastly, always include a call-to-action in your message.

Next, you must consider your budget. SMS marketing is an effective part of your overall marketing plan, but you may want to consider using separate SMS marketing software to help you save money. The cost per SMS varies depending on the country you are sending it to. Consider the ROI of your SMS marketing strategy and choose a platform with flexible pricing. If you’re unsure how much SMS marketing will cost, try Omnisend, an omnichannel marketing platform that allows you to integrate it into your workflow.

SMS is highly customizable. You can send automated post-purchase SMSs or triggered transactional messages to customers. And if you’re doing it right, you can even automate and analyze reports on the results. With the right SMS marketing software, your SMS campaigns will become more effective and you can even use your messages to improve customer service. With this tool, you’ll be able to track your marketing ROI, subscriber growth and churn your list.

Remember to measure the response rates of your messages. Although most emails have an average open rate of around 40%, SMS messages can have higher response rates. You should also monitor your unsubscribe rates and check future messages against the baseline to see which are outliers. The more your messages perform, the more you can optimize your SMS marketing strategy and make more money. You’ll be amazed at the results you’ll see. So what are you waiting for?

People like to be treated well, so consider personalizing your SMS messages with a personalized touch. Personalization will increase your customers’ loyalty. You can even customize the templates with individual names. You should also keep the tone of your text messages human. It’s important to send relevant information to your audience, but never bombard them with information that isn’t of interest to them. If your messages are too long, people will not read them. So, use SMS marketing software that allows you to personalize them with the information they want to know.