SMS Marketing Mistakes Businesses Make
For a successful SMS marketing campaign, there are several things you should keep in mind. Creating an attention-grabbing message is key to capturing your customers’ attention and making them act upon it. Use phrases like “SPECIAL OFFER” to grab the attention of users. The word “SPECIAL” should encourage them to read further and take action. But if you’re not sure how to start your SMS marketing campaign, read on to learn the most common mistakes that businesses make with SMS messages.
Text message open rates are higher than email open rates, and the unsubscribe rate is higher, too. So, it’s crucial to track your SMS marketing campaign’s unsubscribe rates over time. This way, you can set a baseline and compare future messages to it to determine if your message is successful. Alternatively, you can track your campaigns using Google Analytics. For example, if you send out a SMS with a link, you can measure your CTR with the help of UTM parameters.
Text messages are no longer limited to 160 characters. MMS, or multimedia messaging service, allows you to send 1,600-character messages, along with images. An example of a mobile SMS marketing campaign is Jurassic Quest, a dinosaur exhibit that travels from one museum to another, where visitors can ask questions. For example, you can send a text message following your appointment to follow-up on your customer’s inquiry. But it’s important to keep in mind that most people ignore emails. A few text messages per week will probably do.
While the majority of marketing campaigns today are conducted through social media and emails, SMS continues to be a successful channel for many businesses. In fact, studies have shown that 77% of consumers trust companies that send them SMS messages. SMS also is a time-sensitive medium. It’s also lightning-fast compared to email marketing. Moreover, most consumers read messages through SMS. It’s also worth noting that the open rate for SMS messages is up to 98%.
The best way to implement SMS marketing is by getting permission from your customers. The only limitations of this marketing strategy are your creativity and your phone list size. A well-designed SMS campaign will result in a high open rate and significant engagement. In addition to being effective, SMS messages can help you reach different goals in a short time. For example, an SMS campaign can update customers about business hours, new products, and special offers. SMS messages can also be used to inform customers about events or other important information that is relevant to them.