When it comes to SMS marketing, timing is everything. Setting expectations is key. If your SMS offers are valuable, your customers will gladly give you their cell phone number. Make them personal by putting their name or company name on the message. This will help you build trust and loyalty. In addition, if you send them messages in the morning, they will not forget about your sales by noon. Listed below are some tips to maximize your SMS marketing efforts.
Decide on your strategy. SMS marketing is an effective direct communication channel between a business and its customers. If you are sending text messages to your contacts, you must ensure they have opted-in to receive them. Most countries require opt-in permission before sending text messages to their cell phones, but it’s worth the effort to make sure you send only what you’re most interested in receiving. Also, don’t send too many texts, as nobody likes being inundated with junk messages.
Track the effectiveness of your SMS messages. If you send a welcome text to a new subscriber, they’re more likely to buy from you than click on a link in a welcome email. In addition, you can track whether your text messages generate sales or not by tracking link clicks. In addition, your messages should contain an opt-out option, so that your subscribers can always unsubscribe. Lastly, make sure your SMS messages are timely.
Try to be creative and humorous. Remember to use relevant keywords that speak to your buyer persona. This way, your audience is more likely to take action on the offer. Moreover, you can personalize your SMS messages by using the variables in your mailing list. SMS advertising is more effective when it uses segmentation. By identifying the characteristics of your customers, you can send customized messages to each group. This will build trust and improve your customer’s shopping experience.
Another way to maximize the effectiveness of SMS is to send coupons and promotions to existing customers. SMS marketing works well for real estate agents. They create a keyword that focuses on specific rides, and when someone is interested in buying the property, they text the keyword into the message to request more information. This is a great way to reach a large number of people. And the best part is that you can track your SMS campaigns through Google Analytics. You can even track how many unique clicks your SMS campaigns get!
Another way to make SMS marketing effective is to make use of mobile phone numbers. The vast majority of consumers use their cell phones to check their messages. As such, you must provide them with a powerful incentive to sign up for your marketing campaign. SMS messages are read 98% of the time and 90% of people open them within three minutes. However, you should always remember that the TCPA requires text communication to take place between the hours of 8 a.m. and 9 p.m.