If you’ve been thinking about trying out SMS marketing but weren’t sure where to start, here are some helpful tips to make this marketing tool work for you. First, you need to know when to send SMS messages. Consumers don’t want to receive sales notifications in the middle of the night. Additionally, you should test your message to see how many people open and click on it. If you have a coupon or discount code, consider sending a welcome text to new signups.
Once subscribers opt in to receive SMS messages, a brand can use them to build a list of their phone numbers. If your subscribers live in different time zones, you can send marketing messages in stages. By using area codes, you can determine the time zone of your target audience. This makes it easy to tailor your message to their time zone. Another important tip: always remember to get permission before you send an SMS message to your subscribers. Also, make sure to keep your messages short and to the point, unless you want to be invasive or annoying. Remember to include a clear CTA to convert the leads to customers.
You should also think about the frequency of SMS messages. You can use this channel to build brand loyalty. SMS messages are much shorter than emails and can be read quickly. As a result, customers expect them to be brief and to the point. Make sure you include a clear call to action when sending SMS promotional messages. It can be difficult to manage business texts through personal smartphones, so you should consider a multi-step form. In this way, you’ll educate your subscriber and stay compliant. If possible, offer an immediate discount on signup.
You should also check out software designed specifically for SMS marketing. There are numerous SMS marketing software solutions available today, which help businesses automate their marketing messages. These applications have features such as contact management, scheduling, and automation. Using SMS marketing software makes sending messages at scale easy and effective. If you’re still unsure about whether this marketing strategy is right for you, Twilio’s SMS messaging software will make it easy. The best software has many features, including two-way messaging, contact management, and integrations.
Text message marketing allows businesses to send messages to their customers at the right time. Businesses can send SMS messages to their customers with an event-triggered text message to remind them of an upcoming sale or event. By using event-triggered SMS messaging, businesses can encourage customers to purchase products and services. Moreover, they can send promotional SMS messages to customers who have signed up for their text messages. In this way, they can send coupons, promotional codes, and appointment reminders to customers.
Other brands that have been using SMS messaging to communicate with their customers include Mint, a nonprofit environmental organization. Their text messaging campaigns feature impressive images and impactful content, such as coupons and updates about deals. They also offer special pricing on certain products and services. Despite these challenges, brands should not shy away from SMS marketing, as it is a powerful communication tool. So, make sure your business can take advantage of this tool by experimenting with it.