SMS Marketing – How SMS Marketing Can Increase Your ROI
When implementing an SMS marketing strategy, keep in mind that you must follow some important guidelines. You must be able to track the performance of your messages, which may include sales and clicks on links. You should also offer an unsubscribe option to avoid annoying and unwanted messages. And of course, you must also include a call to action. Here are some examples of SMS marketing tactics:
Many companies have found success using SMS marketing as a channel to connect with customers. In fact, two thirds of consumers would be extremely or somewhat likely to connect with a brand via text. More importantly, a majority of consumers would use text messaging for customer support, but only about half of these consumers currently use it for that purpose. With this in mind, brands can differentiate themselves from the competition by offering personalized text messaging for their customers. These brands can also use this channel to respond to customer support questions.
It is essential to remember that SMS messages are 160 symbols long, so you will need to be concise. Use an attention-grabbing phrase in your SMS to entice customers to open and read your message. A catchy “SPECIAL OFFER” will get people to read more. The goal is to get them to take action. However, you need to keep in mind that SMS marketing has many potential pitfalls. You must avoid these mistakes. If you want to increase your ROI, SMS marketing is a great choice.
In the US, 90% of consumers find ads and messages from companies annoying. Fortunately, SMS marketing allows you to reach a vast audience. Unlike other marketing methods, this type of communication has a high open rate, making it a great tool for boosting business. With these tips, you’ll be on your way to increasing customer engagement and sales. There are a few important SMS marketing strategies you can implement to make your SMS campaign a success.
First, make sure you include valuable information for your customers. This can be in the form of flash sales or special deals. You should also include details on coupon offers and expiration dates to create an air of urgency. Don’t forget to include an opt-out option in the end. Your SMS marketing campaign should be timed well to avoid sending too many SMS messages and not generating the results you expect. Then, make sure you optimize your program and monitor the results.
SMS messaging is an effective channel for media brands to increase paid subscriptions and page views. It allows brands to segment their audience based on their interests and previous behavior. One such print magazine, Darling, focuses on women empowerment, and uses SMS marketing to promote its mission. For its COVID-19 full-year celebration, Darling sent subscribers a hopeful message. The magazine also included free phone backgrounds and a welcome series of promotions. Such a promotion can go a long way in building a relationship with subscribers.