If you’re looking to increase your customer base and boost sales, SMS marketing can be the answer. This method allows businesses to reach out to their customers in a more personalized way, without the need for high engagement rates or expensive advertising campaigns. But there are some things you should consider before using this marketing method. Listed below are some tips to keep in mind. You don’t want to spam your subscribers, and you don’t want to annoy them by sending too many texts!
Before implementing SMS marketing, you should get your audience’s permission and set up your marketing strategy. Consider how long it will take to reach a particular audience. SMS messages are 160 characters long, so it is important to choose the most appropriate format. Also, if possible, use variables to personalize the messages for your customers. By using this method, you can segment your customer list based on their interests and behavior. For example, you can select your list based on how many of them are interested in a specific product. You can also choose to manually enter phone numbers. Make sure to type international phone numbers.
With such statistics, SMS marketing can be one of the most effective channels of marketing. Its open rates are almost 98%, which is impressive when you consider that consumers will open the message simply to get rid of it! In addition to that, SMS messages can help you offer excellent customer service. You can even send out updates on the delivery of your products. This can help you retain your current customers and keep them returning to your website. In addition to this, SMS marketing is legal under U.S. federal laws, though you must still adhere to a few guidelines to avoid spamming your customers.
Message frequency is also a crucial consideration. SMS messages have the potential to build brand loyalty, and you should consider it carefully when planning your messaging strategy. However, you should remember that SMS is not a substitute for email marketing. To reap the benefits of SMS marketing, you must learn how to collect data on your subscribers. SMS messaging can be used in tandem with other channels, such as email, in-app messaging, and push notifications. A welcome series and frictionless login can also be combined with SMS messaging.
SMS marketing also offers an excellent opportunity to engage customers with timely promotions. For instance, you can send SMS messages when a product restock is scheduled. You can also use SMS to inform your VIP group of restocks. SMS messages are limited to 160 characters, so it is important to know what to say! You can also use SMS for event-triggered promotional campaigns. One such example is KKW Beauty, which uses SMS to inform its customers that their favorite products have just landed in stock.
Some of the brands that use SMS marketing effectively include Macy’s, a department store founded in 1858. The campaign includes a hyperlink to an offer. Dollar General is a chain of discount and variety stores in the United States. It has 15,000 locations nationwide. Its SMS program allows it to reach customers in a more convenient way than traditional advertising. And it’s incredibly effective. So, what are you waiting for? Get your brand noticed with SMS marketing!