SMS Marketing – How SMS Marketing Can Help Your Business
You can use SMS marketing to send coupons, generate traffic, and engage people through games. You can even hook up your payment system with the offers you send out, giving subscribers an extra incentive to subscribe. You can also create a drip campaign, where you send out a series of messages to a list of subscribers based on specific criteria. This can be very helpful in capturing potential customers’ details and generating new leads. But how can you ensure that your SMS marketing campaign is effective?
The first step is to analyze your unsubscribe rate. Then, look for outlier results. You can also use an SMS API platform to send personalized messages based on customer history and interests. Remember that not all customers use desktops; most have smartphones. According to a Deloitte study, 91% of developed nations own mobile phones, whereas 82% own smartphones. That’s a huge market! SMS marketing is a great way to reach a large audience.
When sending SMS, keep your messages simple. Avoid using emojis, too, as most people text differently than they write. Also, be sure to use abbreviations and gifs to communicate your message. It’s important to use text messaging software that has your brand’s tone and reflects the voice of your company. If you have a reputation as a reliable authority in your industry, you shouldn’t use emojis.
Timing is key. While SMS marketing is a powerful way to increase customer engagement, it’s important to keep in mind that consumers can forget about messages they receive at random hours. Similarly, if your SMS marketing campaign contains a link to an opt-out form, consumers might not click through. They might simply dismiss it before their morning cup of coffee. This isn’t ideal. However, with careful timing, SMS marketing campaigns can be effective and make a big impact.
SMS messages can drive new customers to your mobile app. They can also be used for loyalty and transactional purposes. By texting specific keywords, you can trigger automated SMS messages. SMS messaging can also be combined with other channels, including email, push notifications, and in-app messages. For example, you can use SMS marketing in conjunction with frictionless login and email notifications. A welcome series combined with SMS authentication will help your business improve customer loyalty and drive sales.
Whether you are sending promotional messages or a welcome message to new text-list subscribers, there are a few things you need to know before you send your first message. You should keep in mind that some countries don’t allow you to change the sender’s name. If you’re sending promotional text messages to new subscribers, always make sure that they have given their express permission. Messages sent to deactivated numbers will be ignored by recipients.
If you’re sending text messages to your customers, you should consider using a dedicated number. You can use this number to conduct text-to-win competitions or build loyalty by sending out promotional material. You can also use a dedicated number to collect consumer contact details. Businesses that sell goods online can use this number to collect customer details. So how can you use SMS marketing for your business? Keep reading to find out how to make it successful!