SMS marketing can drive traffic and increase sales. However, if you want your marketing campaign to be successful, you must know how to use this technology. Below are some tips to help you use SMS marketing in a successful way. First, understand that messages sent through SMS have a limited number of characters. It is best to stick to the maximum 160 characters. Next, avoid using text slang and abbreviations, as many people don’t understand them. If your customers cannot understand your marketing text, chances are they’ll just delete it.
First, always keep in mind the time zone of your customers. If you are trying to attract a new customer, try sending your SMS at the appropriate time. According to SMSGlobal, the best time to send SMS marketing messages is when the majority of users are awake. SMS messages can be up to 160 characters long, so be sure not to use too long a text message. Also, avoid using emoticons and graphics that will distract the reader. Remember that SMS messages have a high open rate, so you don’t want to overwhelm your customer.
Third, make sure you personalize your messages to your subscribers. Some examples of personalization include addressing the recipient by name, sending offers based on location, and mentioning recent activities. This example from SMSBump uses the recipient’s name, mentions recent activity, and even offers based on location. In addition to this, it contains the opt-out option. However, remember that a text message is limited to 160 characters. Always use a simple text message that contains only a few key words and phrases that are important to your customer.
Another way to use SMS for marketing is to send coupons and promotions to potential customers. These SMS offers will increase the amount of traffic a customer visits a store. Additionally, if you have limited-time promotions, send SMS marketing to as many people as possible. For instance, SMS marketing can be used as part of an integrated CRM system, where brands can recommend new products or answer customer service questions. So, make sure to use SMS in your business to increase your ROI and grow your business!
Media companies can use SMS to boost paid subscriptions and page views for their websites and digital publications. Moreover, SMS marketing helps you segment your audience based on their past behavior and interests. For example, Darling magazine, a print publication dedicated to women empowerment, uses SMS marketing to communicate the brand’s mission. Recently, they sent out an SMS message to their subscribers recognizing COVID-19, a day that celebrates women empowerment. Moreover, Darling also sent out free phone backgrounds to their subscribers. The same way, digital gifts can be used to build relationships with subscribers and increase loyalty to the brand.
SMS marketing is an excellent way to connect with potential customers and engage them on a personal level. With a wide range of mobile devices, SMS marketing allows you to target and engage with consumers on a more personal level. SMS messages are delivered quickly, so recipients can easily read them and respond to them quickly. Another key feature of SMS marketing is that it can deliver time-based messages. As an added benefit, it can help nonprofits or businesses increase their donations.