The benefits of SMS marketing go beyond just cost. The personalization of an SMS message can increase customer loyalty. You can even customize the message template to use individual names of your customers. SMS marketing isn’t just about sending random messages – you also want to highlight what the customers can get out of your offer. Here are some SMS marketing tips. They will help you increase your ROI. You’ll be amazed by the results! To begin SMS marketing, here are some tips to keep in mind:
First, create an easy sign-up process for your SMS customers. This will help you drive cross-channel acquisition and email sign-ups in the same process. Next, make sure to design your mobile and desktop sites so that your SMS sign-up unit appears to 100% of site traffic. It is also helpful to have dedicated landing pages for consumers to get more information about your product. Ultimately, your goal should be to increase your SMS customer list.
Second, consider using SMS marketing to address problems before they arise. Once Upon a Child, a consignment store, used SMS marketing to alert customers about staffing shortages. SMS is a more personal way to explain a shipping delay than a phone call. It also shows a human side to your brand. You can even jump on current events and use your marketing strategy to benefit from them. SMS messages have been found to account for 2.5% of all orders placed on Black Friday 2020, which is staggering.
Remember to secure the legal right to text message customers and make sure you have their permission before using SMS marketing. You must also make sure the messages you send are relevant to them, and avoid being intrusive. With these guidelines in place, SMS marketing can be an effective way to maintain customer relations. Ensure that your SMS messages are valuable to your customers, and keep your products and services at the top of their mind. It can also be a powerful way to generate leads and boost sales.
In addition, SMS marketing allows you to segment your audience according to their interests and behaviors. For example, if your SMS message offers a free trial, you should target the offer with a limited number of days. That way, you can avoid sending the same message over again. As a result, you can avoid any misunderstandings. The most important thing to remember is that SMS marketing is effective when done correctly. You need to remember that the messages should not be too long or too short – ideally 160 symbols!
Remember that SMS open rates are generally higher than those of emails. The same is true for unsubscribe rates. Therefore, it’s important to monitor unsubscribe rates over time. Once you have a baseline, you can check future messages against it. If your message gets unsubscribed too often, you should consider other marketing options, such as a mobile version of your website. This way, you can reach more potential customers and keep your marketing costs under control.