SMS Marketing – How SMS Marketing Can Help You Build Customer Loyalty
When it comes to SMS marketing, timing is everything. People like to receive personalized messages and are more likely to engage with them. Personalization can boost customer loyalty. Customize your templates to use individual names to make them feel more special. You can also reward customers who respond to SMS messages with a coupon, or remind them of an appointment. Ultimately, your goal is to make customers a loyal part of your customer base. Regardless of the type of SMS you choose to send, you should always keep the end goal in mind.
Remember that SMS messages are highly personal and can be considered intrusive. Only send these messages to customers who have given their consent. This is the law and best practice. For example, Refuel Fitness texts its subscribers to enter a code that confirms they have signed up for their newsletter. They then follow up with a second text message to confirm their subscription and to remind them of the benefits of a free trial. By following these rules, you can ensure your SMS campaigns will receive a positive response.
SMS messaging is an effective way to communicate with customers and prospects. The most popular channels for sending SMS messages are mobile apps, websites, and email. With a little creativity, you can combine SMS messaging with push notifications, email marketing, in-app messaging, and frictionless login. Even better, you can use SMS marketing as a complement to your other marketing channels, such as email or in-app messaging, or run a welcome series of promotions.
Remember that the length of an SMS is 160 characters. This means you should include a marketing message with a CTA. For mobile coupons, include an opener, details about the coupons, and instructions on how to access them. Be careful not to overuse SMS marketing, though. If you do, consumers may opt-out. And that’s just a beginning. So start experimenting! And remember to use personalization and data segmentation!
A well-timed SMS message can encourage customers to return to your website and purchase products. It can even be an exclusive promotion. KKW Beauty, for instance, uses SMS to inform its VIP group when it restocks a product. That’s just one way to use SMS to build customer loyalty. And it’s very effective, too. Your customers will appreciate your efforts! When it comes to SMS marketing, make sure you do your research. SMS messages have many benefits, and you need to know what to say!
Another example of an SMS campaign is Dunkin’ Donuts. Using this strategy, they have seen 4.4 times as many purchases than their competitors’ TV ads. This means that they had a very specific goal in mind when choosing this form of marketing. And they did! SMS has become a popular way to reach thousands of people at a time. So make sure you choose the right SMS marketing software for your business! So many companies want to incorporate SMS marketing into their marketing strategy, but they lack the technological expertise to do it themselves.