When considering SMS marketing for your business, there are several factors to consider. You should remember that it is easy for a message to get lost in the shuffle if it is sent at the wrong time. For this reason, it is important to understand how your customers’ time zones work. Send your messages during the appropriate hours of the day. SMSGlobal has some recommendations on the best time of day to send marketing messages. A good tip is to keep in mind that the average time of day for your target audience is between nine and seven PM.
If you’re considering SMS marketing, you should measure your conversion rate. Click-through rate (CTR) is a measurement of how many customers clicked on a link in your message. Include a link that will redirect customers to a specific landing page, online shop, or sales page. To track your CTR, you can use Google Analytics. SMS has an average CTR of 19%. When you send a text message, be sure to include the opt-out option.
If you’re planning on using SMS to boost your sales, you need to know who you’re targeting. While there are other forms of marketing, it’s not enough to send out messages to everyone. If you don’t know the language of your target audience, you’ll end up confusing them and making them ignore your message. For instance, Pizza Hut’s texts use abbreviations that make it look less than professional. Therefore, you need to know what your target audience is reading before you send them a message.
SMS marketing has several advantages. Firstly, it allows you to customize your SMS signup units to fit with your brand identity and feel. Once you’ve found your SMS signup unit, make sure that it’s responsive across all devices. You can also choose to display an incentive when you’ve decided on SMS marketing. Depending on the nature of your SMS campaign, discounts may not be the best option, but coupons and other freebies may be a good alternative.
A great feature of SMS marketing is its ability to scale. You can send triggered transactional messages to customers, post-purchase messages, and even automate the process. Once you’ve set up your SMS marketing campaign, you should analyze the results to refine your strategy. A good report should provide metrics for subscriber growth, message engagement, opt-out reporting, and revenue attribution. And don’t forget to include integrations with analytics platforms for real-time insights.
Another great feature of SMS marketing is that you don’t have to spend a lot of money. A few SMS texts can generate high returns. One example is the Dunkin’ Donuts campaign, which was 4.4x more effective than online or television ads. The company had a specific goal for its SMS marketing campaign – target young adults in the Boston area. The results were impressive: Dunkin’ Donuts increased store traffic by 21%, and 17% of those who received the SMS marketing information shared it with their friends.