If you’re a chiropractor looking for ways to grow your patient list, SMS can be an excellent way to do so. It can be a cost-effective method to grow your patient list, boost your bottom line, and engage patients socially. Here are some ways to maximize your SMS marketing for chiropractic practices:
Send educational messages to patients. More than half of patients say they would rather receive health information via text message than through a traditional form of communication. By using patient education technology, you can easily explain to patients why ongoing care is necessary. The American Chiropractic Association describes patient education as one of the benefits of EHRs. Patients expect multimedia materials and patient portals to help them learn more about their condition, treatments, and aftercare.
SMS campaigns can remind patients about their next appointment and provide pain management advice. Re-engaging existing patients can increase revenue and retention. Sending personalized messages to patients at critical points in their care can also create a better experience for patients and lead to more patient referrals. The more personalized your message is, the more likely it is to be opened. And because most people read their messages, SMS will be read by almost everyone.
Besides using SMS to nurture their patient list, chiropractic businesses can also create an email newsletter or blog. Many email marketing services offer newsletter templates or design tools for free. Referrals are an integral part of your patient list, as word-of-mouth is responsible for 20-50% of purchasing decisions. People are four times more likely to make a purchase if a friend recommends it to them.
Marketing for chiropractors is a tricky but necessary step to increase website traffic and revenue. Research your target audience, and create a campaign that appeals to their interests. Don’t forget to include a link to your website or an introductory email. Your potential patient will thank you for your efforts. It may lead to more referrals and more revenue. If done properly, SMS campaigns will increase your patient base and improve your practice’s overall revenue.
The key to using SMS to nurture your patient list is making sure to stay connected with your patients. Chiropractic is a very diverse profession with over 150 different techniques. When a new patient signs up for a chiropractic appointment, they will usually want to know more about the specific techniques used by the chiropractor. Patients who do not respond to the phone message will leave a voicemail – or worse, cancel their appointment altogether.
Marketing to your target audience is critical for retaining your current patients. Prospective patients spend five times more than those who stay with you. As long as they feel appreciated, word-of-mouth marketing will be your best bet. Your ideal patient is your ideal patient. Nurture your patient list to create new patients and build loyal patients. This can be done by using blogs, video production, podcasts, local events, and media. Once you’ve found the right patient-centric marketing strategy, you can begin sending personalized messages and emails to them.