By utilizing text messaging, media companies can boost page views and paid subscriptions. SMS allows media companies to segment audiences based on interests and past behavior. For example, Darling magazine, a print publication focusing on women empowerment, uses SMS to communicate its brand mission. In recognition of COVID-19, Darling magazine sent a hopeful message to its subscribers. In addition to a message, subscribers received a free phone background. Digital gifts like these help build relationships with subscribers.
Before sending your SMS campaign, it is crucial to remember that people have to opt-in to receive messages. They need to give permission to receive your messages, so they won’t be annoyated by a mass text campaign. Timing is another important factor. While SMS marketing allows businesses to send texts anytime, sending them at random times is likely to turn off subscribers. Instead, choose a time when people are most likely to read your message.
To measure the success of your SMS marketing efforts, you must track your response rates. A higher CTR will mean more sales for you. In addition, SMS marketing messages can link to landing pages, sales pages, or even forms. It’s important to measure these rates over time to determine what works best. And remember that SMS open rates are higher than email, so you should monitor the performance of your messages over time. By tracking your results over time, you can establish a baseline and compare future messages against it.
SMS marketing is easier to track than traditional digital marketing. And it allows you to customize when customers see your ads, offers, and messages. It’s easy and affordable to set up, too. So if you’re looking to make an impact, SMS marketing is the way to go. It’s also a powerful way to build a relationship with your customers. So go where they hang out and reach them on their preferred channel! Once you have a good understanding of how SMS marketing works, it’ll be easy to implement.
When sending SMS messages, remember to pay attention to the time zone of your customers. By knowing when your customers are most likely to read your message, you can increase your chances of increasing conversion rates. However, the more you send, the better, as it’s highly likely to get a high response rate. With that in mind, timing is crucial when using SMS marketing. Sending messages on Thursday evenings delivers the highest ROI, allowing your customers plenty of time to plan their weekends. On the other hand, sending SMS messages on Saturday mornings reminds them of your sale.
When implementing SMS marketing, you must remember to keep these four important aspects in mind. Your marketing strategy should be centered on giving your audience options. Opt-in is the best way to get higher ROI from your campaigns. When possible, use names of individual consumers. That way, people will feel special when they receive your messages. A human element will help them trust your business. You can also customize the template to include each individual’s name in it.