SMS Marketing Best Practices

To get the most out of SMS marketing, you should send relevant information and offer customers value. When it comes to SMS marketing, your messages should sound human. It is much easier for customers to respond to messages if they can relate to the sender. If you are unsure about how to create an effective SMS campaign, follow these best practices. You can send a welcome text similar to the one you send to new subscribers, introducing them to a special discount or offering a discount code for new signups.

One of the most effective SMS marketing techniques is based on the idea of personalized advertising. According to one study, more than 90% of US consumers consider advertisements that are sent to them annoying. SMS allows businesses to create customized messages based on a customer’s history, interests, and other information. In addition, SMS marketing is an excellent way to reach a broad audience. Despite the fact that a vast majority of people own a mobile phone, most of them own a smartphone. According to a recent Deloitte survey, 91% of developed countries own mobile phones and 80% own smartphones. In developing countries, this figure rises to 91% and 82% of consumers use a mobile device. SMS can reach a wide audience of potential customers.

The most important aspect of SMS marketing is that it is highly flexible. Because of this, your text must fit within 160 symbols. The message should be short and concise. SMS marketing text can be tailored to different demographics, countries, and sales funnels. Additionally, you should send SMS messages at times when people are most likely to receive them. This way, you won’t disturb them while they are sleeping. Unlike email marketing, SMS marketing can be used for multiple purposes.

Personalization is another important aspect of SMS marketing. People love to be special. SMS marketing campaigns can increase loyalty by personalizing messages. Customizing SMS templates to use individual names is another great way to add a human touch. Incorporating a personalized touch is important when it comes to boosting ROI. You can personalize your SMS messages with your customer’s name or a specific offer. It’s also possible to use a number of other SMS marketing techniques, including short codes.

If you’re looking for an effective method of marketing through SMS, make sure to monitor your SMS message open and unsubscribe rates. Unsubscribe rates will be higher than for emails, so you’ll want to analyze your unsubscribe rates over time. This way, you can establish a baseline and compare future messages to it. Once you’ve established your baseline, you can then analyze each message individually to find out which ones had outlier results.

SMS marketing has many benefits. It’s an effective way to capture the attention of your customers and drive conversation with them. It’s also effective in boosting brand loyalty by creating meaningful one-to-one connections. Many brands are using SMS to engage customers directly, but fewer than half are using it for customer service. This is a huge missed opportunity for brands, so consider using SMS to customize customer experiences. The more personalized your messages are, the better chance they’ll have of gaining their loyalty.