You’ve probably heard about SMS marketing, but what are the benefits of using this method? Among other benefits, it is cheap and allows you to reach a large audience. You’ve probably wondered how you can maximize your return on investment (ROI) by SMS marketing, but it’s not as hard as you might think. You just need to know what to look for and how to implement it. In this article, we’ll go over some of the benefits and the best practices for SMS marketing.
One of the advantages of SMS marketing is the ability to communicate with your customers on an intimate level. Unlike email, SMS requires permission from the recipient to send them messages. As long as they opt-in to receive SMS messages, this method is highly effective. The key to success with SMS marketing is to know how to collect data on your subscribers and send them relevant messages. A multi-step registration form will educate your subscribers and remain compliant. Once the subscriber has completed the process, you can send them messages with discounts, offers, and coupons.
You can use dedicated numbers for SMS marketing. They’re great for competitions, loyalty programs, and marketing materials. The number will also enable you to save consumer contact details. A dedicated number is particularly useful if you sell products or services online. For example, a text-to-win competition may help you collect valuable information about your customers. Dedicated numbers will help you generate leads and increase your revenue. SMS marketing is a fantastic way to engage with your customers.
Using SMS to engage with your audience can increase your page views and paid subscriptions. You can segment your audience based on their interests and past behaviors. For example, a women’s empowerment print magazine called Darling uses SMS marketing to connect with its subscribers and convey its brand’s mission. To mark the full year of COVID-19, the magazine sent its subscribers a hopeful message, accompanied by a free phone background. You can also send a digital gift to your subscribers if you have a relationship with them.
SMS marketing is scalable, and you can automate the process by sending out a list of contacts. Because you’re limited to 160 characters, don’t use slang or abbreviations that may confuse your audience. Oftentimes, people who don’t understand your marketing text will ignore it and move on to another channel. Similarly, you can use SMS to combine your marketing efforts with other communication channels. You can use this method for time-sensitive messages.
Once you’ve got your audience’s email address, you can send them an SMS that allows them to sign up for your service. You can then send them emails or newsletters containing the same content. These SMS messages can be extremely valuable to your business if you’re able to convert them into customers. SMS marketing can also be a great way to increase your brand’s visibility. But if you want to achieve the highest ROI, you need to give them the option to opt-in.