It’s easy to send out dozens of SMS messages each day, but what if you only get a few? Using SMS marketing as a direct response marketing strategy can be a great way to boost business. The key to success is to provide a compelling incentive for consumers to opt-in. You should keep these tips in mind when using SMS messaging for your marketing campaigns. Here are three ways to get the most from your SMS messages:
Texting is used for a variety of business purposes, including reminders, delivery updates, promotions, and notifications. Promotions, especially those that are time-sensitive, are perfect SMS marketing applications. Thinx, a provider of feminine hygiene underwear, uses SMS to send customers discounts and coupons. It uses time-sensitive SMS messages to drive traffic to its website and store. And it can also be used to engage people with games and coupons.
The main goal of SMS marketing is to create a direct line of communication between your brand and potential customers. While you can also use SMS for other marketing efforts, you must ensure that you have permission from your customers before you send them SMS messages. However, if you plan on using SMS for multi-channel marketing, SMS is an effective tool to increase the ROI of your multi-channel marketing efforts. Despite the fact that it is still relatively new, it’s already becoming an effective marketing tool for a number of companies. SMS marketing is one of the fastest growing sales channels today, with predictions that global business messaging traffic will reach 2.5 trillion by 2020.