You may have heard that SMS is one of the best ways to nurture your patient list and increase revenue. However, what you may not know is that this type of marketing can actually help you engage patients more. Most patients these days prefer to communicate with their doctors via text messages instead of email, and 96% of Americans aged fifty-plus prefer SMS over email. This makes SMS the most efficient way to engage socially with patients, and can increase your practice’s bottom line.
The first step in leveraging SMS for chiropractic marketing is understanding your target customer. By doing so, you will be able to better determine which marketing tactics will work best for you. For example, you may want to use online ads, social media sites, and even hosting events. Once you know your target audience, you can tailor your campaign to their needs and interests. Listed below are a few tips to boost your patient list and increase revenue.
Another way to engage patients is through video content. In addition to articles, patients prefer to watch videos. Video content gives an image of professionalism and trust to your audience. A chiropractor can use videos to target patients or fellow chiropractors. People are more likely to trust and relate to people through video than they would if they were only reading a written article. Remember to keep videos short and sweet.
Groupon deals are another great way to reach your target market. By offering a deep discount, Groupon deals can drive foot traffic to your practice. This kind of promotion will increase repeat patients and generate additional revenue for your practice. Also, it creates a sense of scarcity. It’s a cheap, cost-effective way to reach out to your community and generate a patient list.
Besides using SMS to reach out to patients, chiropractors can also integrate text chat into their websites. By using this tool, they can keep in touch with their patients and remind them of upcoming appointments. Besides fostering loyalty and trust among patients, SMS allows them to advertise products, engage with your practice’s social media pages, and get more positive reviews. You can also use this tool to promote new services.
Despite the fact that SMS is a powerful marketing tool, it’s important to remember that it’s also a good marketing tool – one that will not interrupt valuable family time. Don’t wake your client up with a sunrise SMS, as that will only encourage them to read a spammy email. The same goes for enticing them to share their phone number with your practice.
Creating a podcast is another effective marketing strategy. You can also create a podcast, where you interview your patients or interview business owners to provide helpful information to your patients. Moreover, you can also record and post these podcasts on your website or blog. Podcasts have long-form content, which allows creators to elaborate on their topics. Podcasts are a great option if you’d like to build your patient list.