It’s no secret that small businesses can benefit from paying attention to their client lists. Paying attention to your clients’ names and email addresses will remind you of the value you offer, which is particularly useful when you’re starting out. But what about the people who haven’t been as attentive? If you’re not a big name in your field, then you’re missing a huge opportunity to make your brand stand out and earn a loyal following.
As a small business, you may not be able to reach a national market, but you’ll know the needs of your local customers better than a big corporation. For example, big businesses make their investment decisions based on national sales trends, but small businesses know what their customers want best. This knowledge can help you expand your online audience and attract new customers. Lookalike audience targeting is a great way to expand your audience.