Creating and maintaining a solid client list is a crucial aspect of running a successful business. It is a crucial aspect of customer support, as happy clients are more likely to stay loyal to a business. It is also a way to keep your brand promise. While many new businesses aim to cover different markets at once, it can be detrimental to spread yourself too thinly and miss opportunities to attract an engaged audience. To avoid this pitfall, small businesses can benefit from paying attention to their client lists.