In order to reap the benefits of email marketing, small businesses should pay attention to their client lists. Email newsletters can be a great way for small businesses to enter the world of email marketing. Newsletters can inform your subscribers of upcoming events, new products, or industry-related news. They can also provide valuable insight on noteworthy business-related happenings. The key to converting consumers into buyers is obtaining the appropriate consent. Use a basic customer sales funnel to determine which stage your clients are at and tailor your content strategy to suit them.