When it comes to marketing your small business, paying attention to your client list is extremely important. As Aesop noted in the classic The Hare and the Tortoise, it’s important to remember that slow and steady wins the race. Slow and steady also means being able to provide good customer service and deliver on the brand promise. Likewise, focusing on your target audience will help you focus on the areas where your business can grow the fastest.
Email marketing is a proven method for small businesses to stay in touch with their customers. Using email is a great way to show customers that they matter. Customers like when a company treats them as an individual. If you offer something valuable in your emails, they’ll be more likely to read them. As a result, they’ll be more apt to buy from you again. However, this method can be expensive. Therefore, small businesses should consider segmenting their client lists to make the most of email marketing.