Paying attention to your client list can have several advantages for your small business. As Aesop once said, “Slow and steady wins the race.” This can also apply to small businesses, where the growth of their client list can have a huge impact on their bottom line. As the old saying goes, “80 percent of your business comes from twenty percent of your clients.”
Email marketing is one of the most effective methods for keeping in touch with customers. It can be a simple and easy way to convey your value to customers. Customers enjoy getting emails from businesses that treat them as individuals. By providing value to your customers, they are more likely to buy from you in the future. This is especially true if you create valuable content for your clients and share it with them via email. Your email campaigns should reflect that value.