The RACE Framework – or Research Action Campaign for Education and Engagement – is a proven multichannel marketing method. Its goal is to turn your audience into paying customers through a series of four steps: audience research, digital placement, digital targeting, and brand advocacy and repeat purchases. Listed below are the four steps of the RACE Framework and how they can help you reach your goals. Incorporate these steps into your own marketing strategy, or use the RACE Framework to guide your marketing efforts.
The Reach stage of the RACE Framework is the first part of the customer purchasing funnel. The goal of the Reach stage is to engage potential customers, build brand awareness, drive traffic to web properties, and understand lifetime value. Generally, these goals are achieved with the use of paid, owned, and earned media. In the following steps, we will examine how each of these three phases impact the RACE Framework and how each of them relates to your brand’s overall strategy.
To create the right digital marketing strategy, you must determine your objectives. The RACE Framework includes social media marketing, customer support via social media, surveys, and questionnaires. Once you have identified your audience, the next step will be to measure the effectiveness of your digital marketing efforts. You should analyze the effectiveness of each channel and measure the overall progress made. Also, you should track the ROI of each visitor. In short, a successful RACE campaign will lead to a high ROI.
The RACE framework is a multichannel marketing model that uses three primary stages: Reach, Act, and Engage. Each of these stages aims to drive engagement with your audience, and ultimately convert them into paying customers. Act actions can range from requesting a quote to reading a blog post, to finding out more about a company. These are the top-level goals of the RACE framework. Achieve these goals and you’ll be well on your way to a successful campaign.
RACE is a four-step framework that can help you define a digital strategy that is customized to your brand. Each step focuses on a different marketing activity, but each is important. During the Plan phase, you must develop a comprehensive digital strategy and define objectives. You should consider the type of media you use, and determine how you’ll achieve them. When you develop a comprehensive digital strategy, you can set traffic driving objectives and start measuring the results.
Tracking unique visitors and their bounce rate is an important way to measure the quality of each website visit. Using revenue per unique visitor (RPP) will allow you to determine how valuable each new visitor is. You can use Google Analytics or a third-party tool to track these metrics. Make sure to configure Google Analytics to your needs. Once you’ve done that, you’ll have a much better idea of how your marketing is performing.
Incorporating digital marketing channels with other methods is critical for success. Digital marketing channels should be integrated with offline media. A mix of traditional and online media will help you reach your target audience. Additionally, it’s important to engage your customers in the Plan stage. The RACE Framework will help you make the most of your online marketing efforts. Incorporated with traditional offline media, digital channels can increase your company’s reach and sales.
Social media marketing is another important tactic to integrate into your RACE framework. If used correctly, social media can help increase brand awareness, build strong communities, and drive traffic to your TOFU content. When using social media, optimize your campaigns and focus on social profiles to achieve your marketing strategy objectives. Remember to be intentional and track your KPIs to ensure that your efforts are bringing results. So, get out there and start implementing RACE today!
Multichannel marketing automation is a powerful tool for maximizing the results of your digital strategy. By reaching your audience through their preferred channels, you can take action on your website based on their interactions with your brand. Multichannel marketing automation tools can help you manage your multichannel marketing campaigns by creating custom audiences for social media advertising and publishing landing pages. They also integrate e-commerce transactions into a centralized database. A successful RACE framework will help you reach your audience across all channels.