The RACE Framework is a proven multichannel marketing approach with four steps that help you drive your audience to conversion, or paying customers. The first step is audience research, while the second step involves digital placement and targeting. The final step involves measuring your audience’s engagement, including brand advocacy and repeat purchases. If you have questions about the RACE Framework, read on! Read on for more information on its benefits and how it can help your marketing efforts.
To make use of the RACE framework, you must first determine your objectives and KPIs. Each stage in the process has its own KPIs, such as revenue per visitor to your website. Your website’s KPIs should be tied directly to revenue to determine how well your campaign is performing. Ideally, your website should increase in revenue over time as a result of each visitor. After all, that’s what drives lifetime value.
In addition to driving traffic to your website, RACE focuses on acquiring customers. It’s an important aspect of omnichannel marketing, as it includes social media, blogs, and publishers. In this stage, your goal is to raise awareness of your brand and products, engage your audience, and ultimately, convert them to paying customers. Once you have identified your target audience, you can focus on promoting your brand, products, and services through each step of the RACE Framework.
Using RACE planning is similar to using an inbound marketing funnel. It helps you identify which marketing steps are most likely to produce the results you are after. Developing a strategy around this framework will ensure that you are targeting your audience at every stage of the customer’s journey. By using digital marketing, you can attract new patients and retain existing ones. Your business will grow exponentially. With RACE planning, you can attract more patients and increase patient retention.