There are numerous opportunities to grow a business through the development of a digital marketing program. These include social media, email marketing, paid advertising, blogging, and website development. But if these efforts are not properly integrated, they will be less effective and have less return on investment. Fortunately, there are several ways to ensure your digital marketing program is fully integrated. Here are some of the most effective methods.
Developing a marketing calendar is a great way to plan digital marketing campaigns. A calendar creates accountability, ensures proper execution of a plan, and helps you reach the right audience segments at the right time. For example, releasing a training webinar in January would require creating a slide deck, designing social media graphics, and launching a landing page. Then, promoting the webinar in multiple channels through February would be a great way to start the year.