As a business owner, there are many opportunities to grow your business through digital marketing. By creating a marketing calendar, you can plan and execute your digital marketing campaigns and reach specific audience segments. For example, if you plan to launch a training webinar in January, you will need to develop the slide deck, design a landing page, and create social media graphics. Then, you will need to promote your webinar on a variety of channels.
A successful digital marketing program should be inclusive of all forms of content creation and include metrics that measure the return of your efforts. For example, content marketing is an excellent way to reach customers who are not exposed to traditional advertising. By combining content marketing, SEO, and email marketing in a cohesive strategy, you can increase your reach and generate leads. Ultimately, digital content will help buyers decide whether to purchase your product or service.