While most business owners know that they need to implement a digital marketing program, they often find gaps between their efforts. A more holistic approach to digital marketing is critical for optimal ROI. A good example of a comprehensive integrated digital marketing plan would include blogging, social media, email marketing, paid advertising, and website development. If done correctly, this strategy would generate awareness, generate leads, and help salespeople meet their sales goals.

Creating a marketing calendar is a crucial element of your digital marketing strategy. It provides accountability, ensures that your efforts are well executed, and targets your target audience segments effectively. For example, a training webinar can be released during January, so you would create a slide deck, build a landing page, and design social media graphics. The webinar would then be promoted across multiple channels during February.