Most business owners know they need to implement a digital marketing program to achieve growth and reach their potential customers. It includes a wide variety of marketing tactics, including email marketing, social media, paid advertising, and website development. However, if these programs are not integrated and work together, they can be ineffective and reduce the return on investment. To ensure your marketing efforts are optimized for growth, here are some tips for implementing a digital marketing program.
A marketing calendar is an indispensable tool for developing and executing your digital marketing program. It not only helps you stay organized and accountable, but it also ensures your program reaches targeted audience segments. For example, releasing a training webinar in January means completing tasks, such as creating a slide deck, building a landing page, and designing social media graphics. Promoting this webinar across multiple channels and platforms requires the most time in February.