Developing a digital marketing program can help your business achieve many goals, such as customer acquisition, brand recognition, and customer loyalty. Here are some ways to start a digital marketing program. First, create a calendar for your digital marketing efforts. This will provide accountability and ensure that each campaign reaches the target audience segment. For example, you may choose to release a training webinar in January. During January, you will create slide decks and designs, build landing pages and social media graphics, and promote the webinar across many channels.
Developing a digital marketing program will give you a comprehensive strategy that will help you reach your customers beyond traditional ads. In fact, research shows that 73% of internet users would rather read content than view an ad. Moreover, you should consider metrics to evaluate the effectiveness of your program. If your program is not tracking the performance of your efforts, you might not see any results. Developing a digital marketing program is a great way to improve your ROI.