Developing a digital marketing program can help you reach more customers. The benefits of digital marketing go beyond advertising to influence buyer behavior. More than 73% of internet users prefer content over advertisements, and content marketing is a key component of digital marketing. You can measure the success of your program with the help of metrics. Listed below are some of the ways that you can measure the success of your program. Once you have determined the key metrics, you can start developing a digital marketing program.
A marketing calendar is a valuable tool for planning your digital marketing campaigns. Not only will it ensure that you are on track and reach your targeted audience, it will also help you stay accountable to your plan. For example, January is a great month to release a training webinar. You will need to prepare slide decks, build a landing page, and create social media graphics. Afterwards, you’ll need to promote the webinar across several channels.