Building a digital marketing program can help you reach customers who wouldn’t otherwise find you. With more than two billion internet users, digital marketing is an integral part of any business. More than half of internet users prefer content to advertisements. Moreover, digital content helps guide a buyer’s decision-making process. Developing a digital marketing program can help you reach a wider audience and grow your business.
Creating a marketing calendar is a good idea because it allows you to plan your digital marketing campaigns and creates accountability. Using a marketing calendar will help you reach specific audience segments and execute your plan efficiently. For instance, a training webinar is best released in January. In January, you should create a slide deck, design a landing page, and design social media graphics. In February, you should promote the webinar across different channels.