In today’s fast-paced world, most business owners know that they need to focus on digital marketing. That may include blogging, email marketing, social media, paid advertising, and website development. However, without a coherent strategy, the benefits of digital marketing are reduced. In addition to reducing your advertising budget, a disjointed approach will also limit your return on investment. For the best results, create a multichannel marketing strategy that integrates all aspects of your digital marketing efforts.