A comprehensive digital marketing program can help you reach your audience. Having a marketing calendar is essential because it will help you plan and execute your digital marketing strategy. It will also create accountability, ensuring that you are reaching your audience segments. For example, if you release a training webinar in January, you need to create slide decks, a landing page, and social media graphics. Then, you should promote your webinar through various channels to generate leads in February.
Developing a digital marketing program can benefit all parts of your business. It can help you with acquisition, nurturing, building customer loyalty, and branding. Besides gaining new customers, it can also help you boost your sales. To get started, you can use a marketing plan template that will help you develop a comprehensive digital marketing plan. You can also use the templates to define your digital marketing program.